Source A

Berlin, Rebakah.  OVER Advertising.  Penguin: Detriot. 2007.  Print. 

  The following paragraph is from a book about limiting advertising in order to make our choices simpler.

        
Advertising leads to many people being overwhelmed by the endless need to decide between competing demands on their attention – this is known as the tyranny of choice or choice overload. Recent research suggests that people are on average less happy than they were 30 years ago - despite being better off and having much more choice of things to spend their money on. The claims of adverts crowd in on people, raising expectations about a product and leading to inevitable disappointment after it is bought. Shoppers feel that a poor purchase is their fault for not choosing more wisely, and regret not choosing something else instead. Some people are so overwhelmed that they cannot choose at all.

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