Source B

Kuze, Darren.  Free Advertising.  Harper: Boston, 2011.  Print

  The following paragraph is from a book about how advertising helps consumers make informed decisions. 

      Advertising has a positive role to play in modern society, helping us choose between competing goods. Many adverts are drawing our attention to products with new features, for example more powerful computers, telephones which are also cameras and music players, or foods with added vitamins. Other adverts try to compete on price, helping us seek out the cheapest or best value products. In most cases advertising does not make us go shopping – we would be planning to buy food, clothes, gifts and entertainment anyway. What advertising does is to help us make better decisions about how to spend our money, by giving us more information about the choices available.

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